Jaya TV, which is owned by the Chief Minister’s All India Anna Dravida Munetra Kazgaham party, telecasts the Tamil version of the Hindi mythological serial Ramayana. The federation is also organising a signature campaign and will submit a petition to Chief Minister J Jayalalithaa. On August 14, over a thousand members of the Tamil Nadu Chinnathirai Kalaignargalin Koottamaippu, which represents the television industry, are observing a day-long fast to protest the proliferation of dubbed television soaps on Tamil channels. Another is that by dubbing a Hindi soap in, say, Tamil, television networks are killing local talent and livelihood. The dubbing and subtitling of television shows across Indian languages has injected variety and freshness into programming.